HeyTimi is a women’s health and hormone care app designed to help users track everyday experiences, understand health patterns, and access relevant health information through a calm, intuitive mobile experience.
HeyTimi Mobile App
A digital health experience designed around everyday hormone health
Client
Heytimi
Duration
2 Months
Industry
Women's Health
A simpler, more thoughtful way to navigate hormone health
Managing hormone health can involve keeping track of symptoms, energy, mood, sleep, cravings, cycles, medications, lifestyle habits, and a lot of health information. The challenge for HeyTimi was not simply to create another tracking app, but to bring these different experiences together without making the product feel complicated or clinical.
The goal was to create a mobile experience where users could quickly check in with how they were feeling, record important health experiences, learn more about their symptoms and hormone health, and gradually recognise patterns in their everyday lives.
The product also needed to accommodate different health goals and experiences. Someone managing PCOS may have different priorities from someone focusing on their cycle, trying to conceive, navigating perimenopause, or simply wanting to better understand their energy and mood.
HeyTimi needed an experience that could adapt to these different needs while remaining simple enough to become part of a user’s everyday routine.
Turning a complex health product into a clear mobile experience
Nortform worked across the product experience from structure and interface design through mobile development. We began by organising the product around the moments that matter most to users, rather than presenting every available feature at once.
The experience was built around quick daily check-ins, allowing users to record things such as energy, mood, sleep, cravings, symptoms, and other everyday experiences without requiring a lengthy interaction. From there, the product connects tracking with educational content and personal insights, giving users more context around the information they record.
We designed the interface with a calm and approachable visual language, using clear hierarchy and simple navigation to make the product feel easy to move through. Key areas such as tracking, insights, learning, recipes, reminders, and health information were given distinct but connected experiences.
Nortform also developed the mobile application, bringing the designed experience into a functional product across the core app experience. Features such as medication reminders, doctor-visit summaries, Apple Health integration, and personalised focus modes were considered as part of the wider product ecosystem rather than isolated features.
The result was a product experience designed to feel supportive and approachable while still giving users enough structure to make their daily tracking meaningful.
A complete mobile experience for understanding everyday health patterns
HeyTimi brings daily tracking, health education, personalised insights, recipes, reminders, and supporting tools into one connected mobile experience.
Instead of treating hormone health as a collection of isolated symptoms or data points, the product gives users a consistent place to record their experiences and explore information relevant to their individual needs.
The finished experience provides a strong foundation for HeyTimi to grow as a digital health product, with a flexible product structure that can support additional content, features, health focus areas, and future iterations as the platform develops.
Nortform’s role: Product Strategy · UX/UI Design · Mobile App Development · Information Architecture · Interaction Design