Freeport Medical Supply Inc. is a certified minority-owned and HubZone small business that specializes in providing medical supplies and pharmacy services to Federal and State agencies across the U.S. In addition to government procurement, their community-based pharmacy offers a full suite of services including free delivery, diabetic education, immunizations, and compounding.
Freeport Medical Supply
A Smooth Shift to WooCommerce
Client
Chuck Madu
Duration
8 Weeks
Industry
Healthcare
From Rigid to Flexible
The existing Magento-based site lacked the flexibility and ease of use the client needed to manage a fast-paced, hybrid operation involving eCommerce and healthcare services. The goal was to redesign the website with a user-friendly experience while migrating to WooCommerce for improved control, performance, and integration flexibility.
A Full-Service eCommerce Overhaul
We successfully migrated the entire storefront from Magento to WooCommerce, retaining existing product data while implementing a fresh, conversion-focused design. The new site is built for performance, featuring intuitive navigation for medical products, a clean UI for pharmacy services, and built-in SEO enhancements. Additional care was taken to ensure WCAG accessibility compliance and compatibility with healthcare eCommerce standards.
Key features delivered:
- Custom product taxonomy for medical equipment
- Geo-targeted delivery information for Brooklyn, Queens, Bronx, Nassau, and Suffolk
- Integrated blog for patient education
- Enhanced security measures for customer data
- Streamlined checkout flow
A Platform That Works for Everyone
Freeport Medical Supply now has a flexible, future-ready digital storefront that caters to both government procurement officers and walk-in patients. The new WooCommerce site has led to faster load times, improved product discoverability, and a simplified backend management experience for staff.